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Long-term Strategy Development
Strategic planning is the process of positioning a company for long-term success within a competitive market. Norbridge has worked with numerous clients to help allocate the company's limited resources to maximize value and create sustainable advantage over competitors. Such long term growth in profitability can be achieved through several approaches: seeking mergers and acquisitions, by developing new products or entering into new markets, or through improving existing business performance.

At Norbridge, we evaluate these options through a series of disciplined tasks:
  • Identifying and assessing the company's core competencies, industry expertise and asset strengths, as well as its relative weaknesses and points of vulnerability
  • Gaining a complete, in-depth understanding of the current and projected future market environment, including competitive analysis, industry trends, customer needs and preferences, and exogenous factors influencing the industry such as government regulations
  • Developing initiatives that leverage the company's strengths, within the marketplace context, in order to achieve long-term growth and performance goals
  • Assisting in the actual implementation of recommended initiatives to ensure that we deliver realized value to the client
For example, for a medium sized pharmaceutical client, Norbridge consultants developed a long-term strategy that was pursued over a 10-year span, and which has now led them to become one of the top 10 global pharmaceutical companies in revenue terms.

Merger and Acquisition Analysis
Mergers and acquisitions activity has re-emerged in recent years as an especially important component of strategic planning. In analyzing proposed transactions, Norbridge conducts a critical evaluation of potential benefits and risks/costs to the company. On one hand, potential benefits include increased market share, economies of scale, diversification, synergistic gains from complementary products/services, tax shields from debt-financed deals, and cost reduction opportunities. On the other hand, potential risks and costs of mergers and acquisitions include transition and coordination expenses, anti-monopoly regulations, and financial distress from debt-financed deals.

Integration Assistance
As noted above, Norbridge consultants work side-by-side with our clients to ensure realized value. One aspect of M&A work that demonstrates this commitment is in planning -- once the financial wheels have been set in motion for a proposed merger -- for the actual integration of the two companies. For any given department or function, what philosophy and approach will survive? What tasks need to be accomplished to bring the two overlapping departments together? Norbridge has helped clients through this difficult process.
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