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Case Study - Creating A Strategy for the Oncology Market
A major pharmaceutical company needed answers as to where it should focus its strategy in the oncology marketplace. The range of emerging technologies meriting investment consideration was expanding exponentially, many new therapies were under development, and markets were quickly changing.

Typically, it takes 7 to 10 years for a pharmaceutical compound to move from conception through lab and clinical development to becoming an approved product ready to market. Initial modest decisions to invest in exploratory research can lead to $100 million investments in Phase III clinical studies. As such, a bad decision can dramatically impact earnings for years to come.

Approach
We conducted a comprehensive study of the oncology therapeutic area and commercial marketplace. The study included consideration of technology, the evolving marketplace, medical practice, epidemiology, health care policy and reimbursement practices, and environmental parameters.

Value Added
We provided the client with an integrated plan that linked research and development efforts to future product pipelines. Moreover, we identified a set of business opportunities for investment that could potentially enhance the quality of care for cancer patients and have strategic and financial benefits for our client.

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