Corporate Strategy for a Major Pharamaceutical Company
Client Situation
• US Pharmaceutical company with annual sales > $5BB
• Multiple therapeutic areas (Specialty and Primary Care)
Norbridge Assignment
•Starting in 2003:
–Company annual business plan
–Therapeutic Area and Brand plans
–Long Range Strategic Plan
–Identify key issues
Results
•Annual and Long Range Business Plan at company, therapeutic area and brand levels
•Development of targets and stretch objectives
•Input to Business Development resulting in multiple M&A and L&A initiatives